A new logo and a completely new look needed to be launched in style for the Los Angeles Tourism & Convention Board. New stationery, envelopes, brochures, folders, inserts and of course their favourite attention grabbing Pop-Up Totems have all been redesigned by their LA creatives and reprinted by PrintCentreUK ready for their European launch.
We have been working with LA Tourism for several years now and the Pop Ups are loved by their European sales teams because they are far easier to transport and set up than the traditional roller banners they had been using at travel exhibitions. Four different designs rolled off our presses and into the shop packs ready for mailing out in time for the various promotions.
Working closely with their Los Angeles creative design team, we ensured correct colour matches across a variety of printed literature with all deadlines being met..... including a 3 day turn-round on a publication destined for a Dubai show.
Commenting on the new look, Bina Patel, Coordinator Europe and Middle East said "Electric pink and Blue really make our corporate identity stand out but it means colours had to be spot on."
"PrintCentre UK got it right across all printed items with the Pop Up Totems looking particularly striking."
By taking control of all the Tourist Board's print means that we can colour match everything even though different paper and cardboard stock is used in production for the various items.