renaissance II

Client: Fluid Design, Birmingham
Work Title: Resistance 2
Type of work: European Promotional Campaign
Description: Creation of media kit to promote Sony Computer Entertainment videogame
Production Time including "styling" and fulfilment: 3 weeks

Overview: The media kit had to look like a buried time capsule from the Second World War. We began with the detailed manufacture of a typical 1940's biscuit tin. It was carefully embossed and screenprinted in a style of the period. Then we took these prestine masterpieces and..... kicked them round the factory, let them rust in vats of salt water for days before putting them infront of a firing squad and letting loose the sand blaster!
Various printed inserts were produced using different weights and paper finishes before.... you guessed... kicked them around the factory to age them!