mermaid cookware rebrand
Client: Advertising Synergy Limited, Birmingham
Work Title: Mermaid Packaging
Type of work: Complete range re-wrap
Description: Produce new packaging for Samuel Groves Plc's consumer cookware range.
Production: 3 weeks.
Overview: Mermaid required a re-branding of their logo and corporate identity, to reflect their premium bakeware range. Having completed this Advertising Synergy Ltd produced new wraps for the entire 36 piece cookware product range. As well as introducing a new die-cut design to show off the actual product, the wraps had to be strong so they could be displayed in-store on euro-hooks as well as stacked on shelves.
We worked closely with the agency to produce the new wraps and get the first shipment in stores for the New year. The project was completed within 3 weeks running our presses over the Christmas period.