Client: Fluid Design, Birmingham
Work Title: Fear 2 Project Origin
Type of work: European Promotional Campaign
Description: Creation of media kit to promote Warner Bros. FEAR 2 videogame
Production Time including "styling" and fulfilment: 3 weeks
Overview: Fluid created press material with a ghoolish feel even to the extent it was delivered in a cofin! We converted several kilometers of timber into bespoke coffins to house a doll resembling a character in the game together with various print media.
The dolls were imported from China before being spray painted to give the "overall spooky feel" of the pack. We even commissioned a doll dress maker to create the outfit before applying the finishing touches with a blow torch and fake blood!
The finished Press packs mailed out to UK, USA, Australian and European journalists. The resulting front page media coverage made it all.