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An Ambassador for one of our clients, I G Doors Limited, George Clarke is rarely off your TV screens and in September he was rarely off our presses. We produced a new suite of brochures, magazine, leaflets, flyers and drop cards as part of a "partner support" programme for I G Doors' customers.... all featuring George. The TV Architect (he dislikes the "Celeb" tag) has been brand Ambassador for the company's Truedor range of composite doors for the last 4 years, regularly promoting the brand in print and at trade exhibitions attended by the company. The print material is all designed to help IGD customers sell their products through detailed technical spec. brochures, product cards, lifestyle magazines and a series of leaflets.  The project called for a photo shoot to showcase new products as well as refresh the images of George featured in previous print material also produced by PrintCentreUK for IGD over the last 5 years. As well as the company's printed literature we have also been involved in producing graphics for their customers' UK showrooms... which they refer to as "Galleries" as the Truedor doors in the range are named after famous painters. The company's strapline is "The Fine Art of Composite Doors." 
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 A new logo and a completely new look needed to be launched in style for the Los Angeles Tourism & Convention Board. New stationery, envelopes, brochures, folders, inserts and of course their favourite attention grabbing Pop-Up Totems have all been redesigned by their LA creatives and reprinted by PrintCentreUK ready for their European launch.
We have been working with LA Tourism for several years now and the Pop Ups are loved by their European sales teams because they are far easier to transport and set up than the traditional roller banners they had been using at travel exhibitions. Four different designs rolled off our presses and into the shop packs ready for mailing out in time for the various promotions. Working closely with their Los Angeles creative design team, we ensured correct colour matches across a variety of printed literature with all deadlines being met..... including a 3 day turn-round on a publication destined for a Dubai show. Commenting on the new look, Bina Patel, Coordinator Europe and Middle East said "Electric pink and Blue really make our corporate identity stand out but it means colours had to be spot on." "PrintCentre UK got it right across all printed items with the Pop Up Totems looking particularly striking." By taking control of all the Tourist Board's print means that we can colour match everything even though different paper and cardboard stock is used in production for the various items. |
AuthorSimon Rigby is a respected marketeer with over 30 years in the business. He is Director of UK Operations for PrintCentre UK Archives
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