Printcentre UK -

Creative Designers, Fluid picked up a Gold in the Cream Awards for 2010 with a Media Kit that included virtually every in-house print finish and effect PrintCentre UK can produce.

The award, in the Corporate Literature category for a SONY PlayStation Media Kit, was presented at The Jam House, Birmingham in December 2010, recognising and rewarding advertising and design creativity in the Midlands, East, South West and Wales.

The 48 page, A4 perfect bound,sealed catalogue featured, 12 different paper types, including A5 inserts, spot UV varnish - matt and gloss, special effect varnish, blocking, embossing, diecutting and kiss cutting. The book had "two front covers" which meant inclusion and alignment of the A5 inserts were critical. Add to that a DVD inserted in a die cut packet prior to final sealing and we certainly had our work cut out.

The aim was to produce a "tactile" product that emphasised the hands on and tactile aspects of SONY's computer games.

To view follow this link to Fluid's portfolio http://fluidesign.co.uk/#/project/?projid=153 and experience the results of a two month labour of love!