Print: 
Monster Hunter European Media Launch
Client: Fluid Design, Birmingham
Work Title:Monster Hunter
Year Produced: June 2009
Type of work: European Promotional Campaign
Description: Creation of media kit to promote Capcom videogame
Production Time including fulfilment: 2 weeks
For the big picture click on the pic!
Overview:
For the launch of Monster Hunter, the agency wanted to create packaging that looked and felt like a monster or lizard's skin. We used tactile UV curing inks which, when they cure, maintain the wet film thickness as a solid giving a raised varnish effect. The box was designed to look like a book with hidden compartments holding all the promotional information.
Additional print including A5 brochures were produced in five languages. The complete sets were then fulfilled and despatched to 8 European distribution points ready for the press launch.
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